For more than 150 years Buxton has had one fundamental goal – to achieve the highest possible sale price for every one of our clients.
Whether it be a simple studio or a multimillion dollar home, our commitment to that objective never waivers.
We believe outstanding presentation, strategic marketing, advanced technologies, exceptional negotiation skills, a trusted brand and local knowhow are the corner stones of a premium outcome at any level.
Style and substance
Even though we’ve been established since Archer won the very first Melbourne Cup in 1861, we are constantly evolving with a flair for innovation in both marketing and technology that keeps your property well ahead of the competition.
Our aim is to establish relationships based on integrity and trust, care and respect.
Our local knowhow, combined with a demonstrable record of success over many years means you can be confident with Buxton.
Your selling team
In a recent independently compiled survey of Buxton sellers, 99% of respondents said they were delighted with our service (we’re working hard to delight the other 1%!).
Our people are talented negotiators who do business with heart and purpose and we support them with a business environment that gives them a decisive edge over others.
As one of the leading agencies in Melbourne, we sell and lease thousands of properties every year, always endeavouring to realise the full potential in the transaction for our clients.
How much is your property worth?
That depends on how well it’s sold!
We identify the major selling features of your property and then help you maximise their appeal to achieve the highest possible price.
We want you to be involved in the selling process as an active participant.
We will provide you with professional advice and expertise but also seek your input with marketing, pricing, inspections and presentation.
Our people have the comparable sales evidence, experience and knowledge to assess the market worth of your property and the integrity and conviction to convey the real facts to you without “sugar coating” the potential outcome.
Great results don’t happen by accident. Well-trained negotiators increase gains, prevent losses and enhance circumstances. Buxton attracts and retains the best in the business through its systematic sales training and personal coaching. Your property will have a competitive advantage with our highly skilled representation.
Why settle for less when you can sell for more with Buxton?
Attracting more buyers
Effective marketing is essential to a successful property sales campaign.
We research and refine the direction of our advertising to ensure we reach the widest and most relevant audience for your property.
At Buxton, we use advanced buyer profiling and property matching strategies to identify and locate the ‘best’ buyers – those who will pay the most for your property.
We then develop a targeted and fully integrated advertising campaign to reach them with outstanding impact and frequency.
As your property will be competing against others on the market, it’s vital to achieve high visibility and cut-through, targeted reach and maximum frequency.
We achieve advertising impact via powerful imagery and copywriting, and combine it with a tailored campaign that employs the optimum media for your property.
It includes a full online strategy focusing on the most popular real estate websites and individual websites, along with key real estate print media such as The Age, The Weekly Review, Leader and our own b > property magazine.
We will further boost the exposure of your property via our automated b >alert buying matching system, comprehensive property brochures, prominent multi-office window displays, letterbox marketing and more.
Our marketing strategy includes an array of high-impact marketing collateral that is tailored specifically for your property – to build a powerful, integrated campaign.
It all adds up to more of the right buyers and the best possible result.
There’s a good chance we already have the best buyer for your property on our extensive b >alert buyer database system – which automatically matches properties to many thousands of registered and active buyers.
When your property is listed, we will notify every potential buyer on our system – via email or SMS – and invite them to an inspection.
Our Just Listed b >alert messages can result in immediate buyer enquiry, and we achieve a significant number of fast ‘off-market’ sales by this method alone. We also use the b >alert system to send buyers a reminder about the auction time for your property.
Method of sale
The method of sale you choose can have a strong bearing on the selling price and the time on market. We’ll assess your needs, the market conditions and advise the right medium for you.
These are the options to consider:
This is the most popular method in high-demand areas. Competitive bidding can often generate results that exceed expectations and a sense of urgency is created with decreased time on market. A cooling-off period does not apply.
Almost half of our property sales each year are private sales so it is an effective option. Generally, private sales will have a set asking price, alternatively you can use a price range. If the price is too high, the selling period can be drawn out and impact negatively on the final result.
Expressions of interest
This method appeals to those vendors who would prefer to avoid the public element associated with an auction. Offers to purchase are invited by a specified deadline. A fixed price is not disclosed.
Sale by tender
With a closing date for offers, this method is used for very large properties, major developments or multiplicity of use.
When talking to you about your method of sale we will discuss your own circumstances and feelings. Once you have determined your preference, Buxton will develop an appropriate marketing campaign for your property that suits your budget.
Standing out from the crowd
Selling with Buxton means your property will be pitched to stand out through eye-catching, high-impact marketing.
Cutting edge buyer-match technology, professional copywriting, outstanding Internet promotion on multiple websites, video footage, prestige brochures, our weekly magazine, floor plans and premium photography showcase your property to prospective buyers in the best possible manner.
We are constantly evolving our marketing techniques to ensure your asset is held above the rest.
Presenting your property
Presentation of your property is a critical factor in achieving the highest possible price. The preparation you put into getting your property ready for sale is paramount.
First impressions are everything. We’ve had years of experience in learning what has the greatest impact in attracting and keeping the best buyers. We’ll study your home as if through the eyes of the buyer looking at both internal and external presentation.
Rarely do you need to spend thousands of dollars on refurbishment or landscaping but de-cluttering, cleaning, tidying, repairs and decoration can make a significant difference to your final result.
We also work with a range of professionals should you wish to make more extensive improvements or hire furniture for the selling period.
"You exceeded all expectations and made the selling process so easy."
"Buxton gave us a realistic valuation, provided much needed support through the sale process, and achieved a result well above what we were expecting."
Construction industry managers and leisure gardeners
"Buxton went the extra mile for us, and their professional approach, market knowledge and skill made the whole process that much smoother… leading to a successful end result!"
Local artist and mother of two
"Trusting someone with the sale of our home was a really big decision. We were delighted with the service Mathew and Emily provided and ecstatic with the record price they achieved."
CEO Brighton Life Saving Club
"Since the 1980s, Buxton have helped me sell our five family homes, and I have always been impressed with their professionalism, efficiency, and ability to consistently achieve outstanding results."
Popular local face painter and mother of four.
"The sale of our home was a life-changing event, and not something we could afford to leave to just anyone."
Member of Victorian Bushrangers cricket team.
"Buxton delivered on every promise, instilling a genuine feeling of trust. The negotiation skills shown on auction day were outstanding and led to a sensational result."
For a Free property appraisal
Select your nearest Buxton office, select either 'sales' or 'rental', complete your details, then press 'send message'. An SMS message will be sent to us immediately and we will be in contact shortly.